• About FAIR

    The New Art Dealers Alliance (NADA) is pleased to present FAIR, a new art fair initiative taking place May 20–June 21, 2020; designed to be entirely online, function cooperatively, and act as a benefit for NADA’s community of galleries and artists. The proceeds from FAIR will directly support 118 NADA Gallery Members and 82 other galleries that have been financially impacted by the COVID-19 crisis, totaling 200 galleries around the world. 


    FAIR offers an alternative profit-sharing model, structured to facilitate mutual support within the art community and provide revenue to each of its participants during a time in which galleries have temporarily closed their physical locations. A percentage from each sale made from FAIR will directly benefit participating galleries and artists. In addition, a percentage of each sale will go towards supporting NADA for their efforts in producing FAIR, their continued work as an organization for art galleries, through this time of crisis and beyond.


    Cooperative Sales Model:

    • 50% of each sale goes directly to gallery (which is split evenly between artist/gallery)
    • 20% of each sale goes into cooperative gallery sales pool; to be shared evenly among all participating galleries
    • 20% of each sale goes into cooperative artist sales pool; to be shared evenly among all participating artists
    • 10% of each sale goes to support the New Art Dealers Alliance (NADA)


    Each participating gallery will present a series of artworks over four-weeks with the opportunity to share new artworks each week. The initiative  will also feature a series of online programming and talks with participating galleries and artists. FAIR is produced in collaboration with Artlogic. With their generous support, Artlogic has created a platform to host FAIR, utilizing their Online Viewing Rooms services.

  • About NADA

    Founded in 2002, New Art Dealers Alliance (NADA) is a not-for-profit 501c(6) collective of professionals working with contemporary art. Its mission is to create an open flow of information, support, and collaboration within the arts field and to develop a stronger sense of community among its constituency. Through support and encouragement, NADA facilitates strong and meaningful relationships between its members working with new contemporary and emerging art.



  • Contact

    For inquiries about FAIR, please contact info@newartdealers.org.


    Mailing list

  • Terms & Conditions

    By agreeing to purchase a work of art on the Fair platform, the buyer agrees as follows:

    All sales are final. No discounts on artwork sales are permitted. NADA makes no representations and disclaims all warranties with respect to any work of art on the Fair platform. In the event of a dispute between buyer and participating gallery, NADA may, at its sole discretion, attempt to mediate between the parties. In no case, however, shall NADA be subject to any liability with respect to any dispute between a buyer and seller or any third party, including without limitation with respect to the offer for sale, the sale, payment, shipping and receipt of any work on the Fair platform.

    Prices listed on the Fair platform do not include shipping. Buyer is responsible for all shipping costs. Shipping arrangements must be made directly with the participating gallery following purchase.

    For all sales made via the FAIR platform, you agree that NADA shall charge and remit New York sales tax on all sales delivered in New York State. NADA reserves the right to charge and collect sales tax for delivery to other states as may be required by law.